Many folks read books and articles on the iPhone all the time, he notes, 'and Flipboard does a great job making it visual, and easier to digest. Flipboard is a social media aggregation app that pulls newsworthy stories from a variety of social media sites, blogs and news outlets, combining them into. Silva doesn't think iPhone users will find the content too tiny. On the iPhone, Flipboard content is still bright and visual - just smaller, and you have to flip from post to post. The remaining percentage is traditional non-Internet connected cellphone users. 'From a volume perspective, this is huge,' he adds. While Flipboard has received lots of acclaim on the iPad (Apple called it 'App of the Year' in 2010), tablets only represent 5% to 7% of the mobile audience, while smartphones reach 50%, says Chris Silva, an analyst at Altimeter Group. The idea is to give readers 'one place to quickly catch up,' McCue says. A new search function tracks status updates, Twitter mentions and new Instagram photos. The most shared posts from your social networks - including Facebook, Twitter and Instagram - will automatically sift to the top. A new feature, Cover Stories, houses some of the most recent updates.

Flipboard app for iphone